hello world, Asad here

๐Ÿ‘‹๐Ÿฝ get to know me in a minute.

โœ๐Ÿฝ I’m on a quest to understand the big questions concerning technology, and its role in a flourishing life and healthy world. Scroll below to read everything I’ve written, or subscribe on Substack to get it straight to your inbox.

๐ŸŒณ I go on long walks.

๐Ÿค– My life’s work is to make people’s lives better through tech. I work with ideas, people, money, and words to try and make that happen.

๐ŸŒ I live in London, my home for the last 12 years. I was born in Islamabad, Pakistan.

๐Ÿ‘จ๐Ÿฝโ€๐Ÿ’ป I work at Brink, an innovation agency. I joined in 2018 as its first employee. Now, I co-lead its venturing practice.

๐Ÿ›๏ธ My most strongly held belief in life is that nothing is ever totally true, or right. My second most strongly held belief is that you should take the leap anyway.

๐Ÿ‡ท๐Ÿ‡ผ I just spent a year in Rwanda, setting up a Brink office in East Africa. Here’s what I remember about the country.

๐Ÿ”– I read. Currently reading: Klara and the Sun by Kazuo Ishiguro.

๐ŸŽฎ I game. Currently playing: Hollow Knight.

๐Ÿฆ I tweet.

๐Ÿ“ You can see my CV on LinkedIn.


๐Ÿ”– things I’ve written.

On AI and community owned data

TL; DR – Imagine a world where communities nurture, own and govern their data. Community owned data could give us a better, more vibrant AI ecosystem, and rewards whose data makes AI models tick.

(6 min read | 1,501 words)

On curation, or fighting back in the age of the algorithm

TL; DR – Our digital spaces are run by algorithms: they dictate what we see. The fight back againt this begins with curation. That means bringing our human agency back, to define the digital worlds we inhabit.

(3 min read | 696 words)

What we talk about, when we talk about AI

TL; DR – A plea for us to talk more about 3 things, when it comes to AI. The data (specifically, its blind spots/biases); the way AI affects human craft and connection; and why not to humanise AI with the language we use.

(7 min read | 1,618 words)

Tech adds tasks

TL; DR – Tech products are additive, they add tasks to our lives. That’s a big deal, and a big responsibility for those who build them, given our finite time on this planet. Meeting that responsibility means solving real problems, and building with restraint.

(4 min read | 959 words)

Agency, commitment, and funding the good life

TL; DR – I live and work by two values – agency and commitment. When those values manifest in my day job funding and scaling tech ideas, is when I feel I’m doing the most ‘good’.

(6 min read | 1,536 words)

Surfing radio waves

TL; DR – I listened to the radio in my late teens and early 20s, as much as I listen to podcasts today. They symbolise different things: both in my life, and how we think about technological progress.

(4 min read | 803 words)

Mobile money and a fork in the road

TL; DR – What makes mobile money frictionless, also makes it dangerous. Itโ€™s given millions of people the chance to shape their lives for the better: will it keep doing so? Or funnel them towards something worse?

(6 min read | 1,376 words)

What I remember from a year in Rwanda

TL; DR – Life, work, and everything in between. Here’s what fills my daydreams about Rwanda, its people, and its journey.

(8 min read | 1,742 words)

On meaning and open futures

TL; DR – Doing good with tech, means putting it out into the world as a possibility. For people to take up, adapt, or reject. This is the free and ambiguous world of Simone de Beauviour, which I try to embody in building and deploying tech.

(6 min read | 1,443 words)

Africa doesn’t work in sprints

TL; DR – The agile method, born in US software development, optimises for productivity. In Africa, I’ve learnt other values are just as (or more) important when building or testing tech. Especially: humility, collective action, and skin in the game.

(5 min read | 1,313 words)

Building backhoes

TL; DR – Backhoes dig trenches, which host cables, which power the internet. Our internet improves as fast as backhoes can improve – slowly and linearly. They symbolise all that enables everything else, is out of the limelight, and needs our care and attention.

(5-min read | 1,208 words)

NFTs are good for us

TL; DR – NFTs can build a healthier digital world. They’ll do this by letting us own digital things people have made: giving our lives more meaning and giving us deeper relationships between creators and buyers.

(10 min read | 2,449 words)

How can I help?

TL;DR – if you want to make people’s lives better through technology, ask yourself three questions: 1/ Are you helping someone who needs it? 2/ Would they prefer to be left alone? 3/ Are you muscling in against the values they’ve built up for themselves?

(7 min read | 1,813 words)

Tech, ethics and vaccine passports

TL;DR – a vaccine passport introduced today would give freedom, movement, and agency to those already better off in health and wealth. That makes them a fitting symbol of tech’s tendency to sacrifice equity, at the altar of net-positive impact.

(4 min read | 921 words)

The ethical user interface

TL; DR – The ethical user interface is grounded in a trade off. Give the user enough info and options, so that they keep their autonomy. But don’t throw too much their way, lest they become paralysed by choice.

(4 min read | 919 words)

On runways, part two

TL; DR – the “build for growth” runway of tech startups should shift to be about building tech for ethical growth. A shift that will change who does the work, what tools they use, and how they measure success.

(5 min read | 1,184 words)

On runways, part one

TL; DR – the tech startup’s “build for growth” runway has two important lessons for the world of international development. 1) Build not only to serve users today, but to grow who you are able to serve tomorrow. 2) Try non-obvious things, that might impact a lot more people.

(5 min read | 1,128 words)

Finding plastic water containers

TL; DR – Rsyzard Kapuscinksi writes about how the plastic water container revolutionised rural Africa. It’s one of the mot relatable stories I’ve seen for explaining how tech can make people’s lives better.

(4 min read | 962 words)

On chatbots and communication

TL; DR – chatbots give us privacy, and convenience. But when we talk to them, we talk in fragments. Short, command and answer statements. And weโ€™re never quite sure what the bot is trying to do. Added up, I worry theyโ€™re moving how humans communicate to a worse place.

(5 min read | 1,240 words)

What is technology?

In short, there are three building blocks to understanding technology as a concept. #1 is that tech = creation. #2 is that we build it to pursue our lives outside our biology. And #3 is that it shapes us deeply as humans.

5 min read | 1,162 words

On tech and shaping a life (v0.1)

TL; DR – when it’s at its best, tech gives you the power to shape your life, and works with the life you’ve shaped until now. At its worst, tech assumes what life you want to lead. And takes you down paths you canโ€™t see or understand.

(5 min read | 1,124 words)

On tech and non binary thinking (v0.1)

TL; DR – resist your innate urge to think in black and white, good and bad. One way to do that is to think in values. When you put a technology out into the world: which values is it realising, and which (equally legitimate) values is it taking away?

(5 min read | 1,258 words)